Generative Engine Optimisation & AI Visibility

Join us online to boost your AI skills with tips on generative engine optimization and AI visibility!

Generative Engine Optimisation & AI Visibility

AI systems are increasingly shaping how organisations are discovered, described and recommended.

Before a prospective client visits a website, they may already have asked ChatGPT, Gemini or another large language model:

Is this company credible?
How established are they?
Who are they comparable to?
Would you recommend them?

These systems do not simply retrieve information. They interpret it.

This 45-minute session explores Generative Engine Optimisation (GEO) and the emerging concept of AI representation risk — how probabilistic AI systems form impressions of organisations, where distortions can occur, and what businesses can do in response.

We will cover:

• How large language models construct organisational descriptions
• Common representation risks and misinterpretations
• Why visibility and statistical prevalence influence trust inference
• Practical steps organisations can take to improve clarity and consistency

This webinar is hosted by Connect Lancaster as part of UK Tech Week, bringing national AI and innovation conversations into the Lancaster ecosystem.

Delivered by Tom Mason, Founder of AwarenessAI.

Attendance is free. Registration is required.