VIRTUAL EVENT! The Customer Connection Lab: Crafting your Irresistible Offer

Unlock Your Business Potential!

Do you feel like you’re struggling to connect with your ideal customers? It’s time to bridge the gap! This engaging virtual workshop is designed to empower you to transform your customer relationships, without the hassle of commuting or juggling other responsibilities.

What You’ll Learn:

– Identify key customer segments

– Pinpoint customer needs and desires

– Tailor your offerings to match customer expectations

– Communicate your unique value effectively

Why Attend:

Gain a competitive edge by meeting six or more customer needs. Inspired by global consultancy insights, we explore 40 essential customer value points to guide your business strategy.

Workshop Agenda:

Discover Customer Core Values

– Collaborate with a cohort of ~10 non-competing businesses.

– Explore value ‘concepts’ and align them with your business objectives.

– Engage with 40 customer value points across 5 comprehensive stages.

– Assess the relevance of these points to your specific customer base.

– Pinpoint and prioritise six or more essential values for your customers.

– Create a structured customer-focused approach based on these identified core values.

Align Operations with Customer Values

– Identify customer touchpoints within your business operations.

– Outline a detailed process for each touchpoint.

– Evaluate their alignment with core values.

– Enhance processes to better reflect these values.

– Develop a plan to integrate these improvements into your business.

Who Should Attend:

Entrepreneurs, business owners, innovators, and marketers in Dorset’s digital, creative, or tech industries who want to amplify their USP, enhance customer engagement, and elevate their brand’s impact.

Limited Spaces Available!

Reserve your spot now and redefine your business’s customer-focused approach for success in 2024 and beyond!

Zoom links will be emailed over before each event.

Date: 23 April 2024

Time: 9:30am

Hosted by:

Silicon South



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